Marketing in Harmony: Unpacking Brat’s Marketing Strategies

The summer of 2024, famously dubbed Brat Summer, was marked by the release of Charli XCX’s sixth studio album, Brat. With its gaudy lime-green cover art, subversive themes, and club-inspired soundscape, Brat became a celebration of carefree party culture amidst an otherwise politically charged time in history.

Artificial & Repertoire: How Has AI Restructured the A&R Industry?

The topic of artificial intelligence has dominated the music industry in recent years, inciting questions, joys, fears, and most prevalently, change. Will AI change the music-making process, and if so, how? What role will it play? Will it displace jobs, or will it enhance creativity in the industry? While AI’s usage within the generative, creative realms of the music industry (such as beat-making and idea generation) is very well-known and visible, AI is being used everywhere – whether visible or behind the scenes.