Artists and Their Business: Lady Gaga

Lady Gaga knows how to write a catchy tune. She is also irreverent and provocative in her choice of fashion while prone to convey serious meaning in her lyrics. Her music videos pass as examples of burlesque, but their aesthetic quality is high and, artistically, they seem fresh and original with a universal appeal. Her overt sensuality draws the viewer in, but crosses genders. She might be the next consummate entertainer, but seems intent on stretching the boundary between craft and commerce, and art.

So far, and in one year, she has managed to generate four concurrent Nº1 hits,
win two Grammy awards in 2010 (for best dance recording and best electronic/dance album), and release the best ranked selling album of 2009, “The Fame”. In the UK, her song “Poker Face” was the most downloaded. There, she also performed at the Royal Variety Show and was introduced to Queen Elizabeth—wearing only a skin-tight red PVC dress. This is an artist with a strong business sense too. She made her music available for free before the release of her album, and has gone on to break sale records at iTunes and MySpace.

Lady Gaga’s profile is, to some extent, intellectual but she has experience in the music business. She started piano when she was four, and was accepted by the Tisch School of the Arts at New York University when she was seventeen. At about that time, she started performing in different venues around New York City. Before her first album was released, she was employed as a writer for other artists and groups, including The Pussycat Dolls. This led to collaboration with RedOne, a producer who worked with Michael Jackson and who is now one of the keys to Gaga’s futuristic sound
.
Lady Gaga has a multiple rights contract with Universal’s Interscope, a major. She understands too the wider context in which music is leveraged today. For instance, she recently accepted a position as creative director and inventor of specialty products for the Polaroid brand. She has also become the spokesperson for M*A*C Cosmetics. Within the music trade, she is a poster child for viral promotion, crossing over from dance and electronica music into pop, and so redefining the boundaries of the genre.

Creatively, she insists on being as absorbed in every aspect of her productions. Rather than relying on hired hands, she appears to complete all her projects herself, using other producers or writers only for their talent and input. Interestingly, the musical aspects of her work are not sufficient in her mind. To her, the performance, inclination, and temper of a song have to replicate everyday life. It is ultimately there where she makes a connection with her fans.

More than a musician, Lady Gaga sees herself as an artist. In fact, she is arguably the best example of a modern DIY (Do-It-Yourself) performance artist. Undoubtedly, hers is a class act. Yet as she conquers the industry, and trades her name, she will need all her intelligence to balance her business endeavors and her creativity.

By Mia Verdoorn

email

Author

Comments

5 Replies to “Artists and Their Business: Lady Gaga”

  1. I have been browsing on-line greater than three hours nowadays, but I never discovered any attention-grabbing article like yours.

    It’s lovely worth enough for me. In my view, if all webmasters and bloggers
    made excellent content material as you probably did, the web will
    likely be a lot more helpful than ever before.

  2. The best in class, Depoxito provide you high-end experience that deal with the look and
    air of authenticated VIP standarts, we present you the best
    glamorous to high-level experience of VIPs expect in any top stop casino, grand stir casino royale allow you the other studio
    design element including the grand blackjack, offering our VIP Customer the best experience of a Salon privee table.

    New style table furthermore feature across the room gone grand
    roulette upgraded on our provider playtechs mini prestige roulette which delivering more interesting and
    richer playing experience. The additional experience contains a
    total of seven tables including five blackjack tables, one roulette table and one baccarat table.

    Grand conscious casino royale has been tall hand-engineered to fit
    the needs of our customer to using it, and contains
    unique elements that is specially intended to maximize the
    impact value we got from our customers and diversify it to the existing network.

    Soon, Depoxito will produce an augmented truth technology upon alive casino for
    our VIP member, these most broadminded technology ever seen in flesh
    and blood casino including this greater than before reality.
    Which allow players to experience products upon an entire further level which is never seen previously literally leaping out of the game and taking the
    blackjack, baccarat, roulette and new game into the amassed entire level.

    Depoxito VIP Baccarat, we present you the definitely exclusive stir VIP Baccarat that is played like taking
    place to 7 players at the same table and our intensely
    trained lovely live baccarat dealer. And of course our VIP aficionado will tone as if
    they were essentially sitting at one of the summit casino baccarat table.

    This immersive gaming experience creates a hugely daring tell that
    our VIP players will locate difficult to surpass.

    Here is the list of liven up casino game that depoxito provide,
    we allow the widest range of stir casino games upon the spread
    around including : blackjack unlimited, blackjack prestige, roulette, baccarat,
    poker, hi-lo, sic bo, and grand sentient casino royale such as Grand
    Baccarat, Grand Blackjack and Grand Roulette for our VIP member.
    And of course as a advocate of Depoxito you can enjoy all the games that we meet
    the expense of to you, all you compulsion to
    complete is just visit our site depoxito and register it only takes up
    to 3 minutes and after that youre up to standard
    to doing any game that you want.
    Be our VIP, mammal our VIP devotee of course contracted
    you the best service you can acquire from us every you craving to be a VIP aficionada is utterly
    easy. every you compulsion is just keep playing upon our site, accumulation and take effect next a VIP considering
    the amount that our company had written, keep playing and our
    customer relieve will right of entry you that you are promoted
    to become a VIP believer upon our site.

  3. To be able to choose an online gambling site that can be trustworthy and provide the
    best service, you must know and know first with the betting website that you will choose.
    Also make sure the web betting that you find meets the requirements
    because the best online gambling site.

    Do Research in Discussion boards

    The least difficult way to be certain you can securely use
    a gambling site or not is to learn or participate in conversations with people
    in online gambling forums. Those in the gambling forum are usually experienced players and know which wagering sites provides the
    best service.

    Ask the Player

    If talking about in a forum is difficult that you can do or do not know
    which forum you can visit to do research, we suggest
    that you directly ask the more experienced players. In addition you can also request tips
    and tricks on the best strategies that may be applied in the game

  4. One of the sites that provides the particular best internet gambling sport services in Indonesia is Promosbobet.

    Online bookie sites of which can provide direct access from home via
    the particular internet network and will be a great alternative to increase bettors’ income without having to pay out
    a lot associated with capital.

    Imagine, with only relatively cost-effective capital,
    members can play probably the most exciting betting games of which members want these kinds of as soccer betting, online casino, or real cash online slots, and naturally get the financial benefits that members need.
    Almost everything a member can perform just by becoming the official member associated with the best and many
    trusted online bookmaker site Promosbobet.

    The greatest Online Gambling Promotion
    Bettors can obtain various types associated with benefits by turning into a member regarding
    the Promosbobet gambling site. This web site always provides amazing promotions achievable
    customers and loyal clients who have selected Promosbobet as the betting partner with regard to years.

    Deposit Bonus – the very first bonus that the member could get by simply becoming a associate of
    Promosbobet is when the member makes a deposit having a minimum of IDR 100, 1000 only!
    Bettors can get bonuses as high as almost 2 mil rupiah.

    Winning Reward – just simply by playing online soccer
    gambling that you want or taking pleasure in the fun plus challenges of capturing fish games,
    an individual have a possiblity to win a earning bonus of upward to 50%.

    Procuring & Rebate Reward – by dealing with Sbobet and Maxbet, Mabosbet gives a person the possibility to obtain an immediate five
    per cent cashback and 73% rebate!

  5. usual and thank you for visiting online casino agents for Indonesia.

    Here we are here to present permission for fans of sbobet casino who
    want to member the international agent site Promosbobet.

    The products offered are definitely diverse and are utterly the
    best choice. Derived from providers that have credibility and have
    been proven to have the best predicate in serving their customers.
    Providers with Sbobet, Maxbet and many more.

    As the best online casino and soccer gambling site in Indonesia.
    We present maximum promote taking into account customer withhold that
    works online 24 full hours all day. in view of that
    members can play a part whenever and wherever
    without fearing to aim the possibility of difficulties or confusion.

Leave a Reply

Your email address will not be published. Required fields are marked *