The U.S. Copyright Act requires that in order for a work to be entitled to copyright protection, it must be “fixed in a tangible medium…
Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…
The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…
The arrival of Spotify to the United States in July of 2011 brought a lot of attention – good and bad – to the newest…
At the end of February, WIPO and its International Music Registry group (IMR) released a long-awaited “Study on the Role and Functions of the International…
A good pricing strategy is critical for any industry, from automobiles to music. Even though economists and psychologists have plenty to say about prices beyond…
Peregrination, defined as travel from one place to another especially on foot, is often associated with a religious experience. Not so the South by…
At the inaugural Grammy Award ceremony in 1959, recipients were culled from a meagre twenty-eight categories. These indicated the sociopolitical status quo under the Eisenhower…
Blogworld’s annual New Media Expo, billed as “The First and Only Industry-wide Conference, Tradeshow and Media Event for All New Media”, is comprised of bloggers,…
This is the second in a series of articles tracking ongoing efforts worldwide to develop a single registry of songs. In our December cover piece,…
Less than ten years ago, Harvard student Mark Zuckerberg developed Facebook. Since then, many books, an Oscar winning movie, and, of course, the Internet have…
2011 was a year of hit records, powerful female artists, the discovery of electronic dance music within the US, and more genre crossovers into the…
Music is a complex commodity bundled with many rights. As intellectual property, it requires licenses to transact legally. But in today’s marketplace, clearances from owners…
Music publishers have long played an integral role in the careers of songwriters. Regardless of whether or not a songwriter is a developing talent or…