Copyright Efficiency

It is true that in recent years technology has been challenging the entertainment industry, not only allowing a widely unauthorized circulation of copyrighted works, but…

The Rise of EDM

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…

Video Game Cowboys

The NPD Group, a market research firm, recently released monthly figures detailing declining sales on consoles, accessories and video games compared to years past. Their…

Startup Call

Eric Ries’s book The Lean Startup has taken the business world by storm in the way that only books that sum up complicated ideas in…

Zumba and Music

Zumba is the remarkable story of a business that has made music the handmaiden of health and wellness worldwide. It has created a growing ecosystem…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…