By now, you’ve probably played Rock Band, the music based video game in which you and three friends can play and sing along, using instrument…
Anyone that has been following music business trends for the past few years is likely familiar with the high profile direct-to-fan campaigns (those that focus…
Online social networking is quickly becoming a historic phenomenon. Sites like Facebook, LiveJournal, YouTube, Last.fm and MySpace are wildly popular. As the music industry tries…
Live Nation has put considerable effort behind creative promotions, hoping to stop the decline in attendance figures this year. The company began trading on the…
Interview with Music Business Chair Don Gorder CF: Tell me about your career in music before coming to Berklee in 1991. DG: I went into…
A review of Steve Knopper’s Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age The record industry has fallen on…
This June, Universal Music Group (UMG) announced it would be pairing with Virgin Media, the U.K. based telecommunications giant, to offer Virgin Broadband subscribers unrestricted…
Shock and grief were expressed by many this June as the world lost one of its most influential pop-stars, Michael Jackson. Jackson transformed the world…
For all the cultural cache and tabloid-mystique of the record industry, the business boils down to one task: management of assets. Sound recording masters are…
In preparation for a highly anticipated fall 2009 tour, Ticketmaster introduced a paperless ticketing strategy for Miley Cyrus , making it the first exclusively ticket-less…
In a decade of declining record sales, only the most enterprising artists survive. Record sales can be an unreliable source of income, and although touring…
This article addresses the effective use of social media marketing. It presents best practices for leveraging the new technologies, and presents an argument against the…
The world stands at the precipice of a Chinese century. As has appeared increasingly obvious for several years, the United States, recently at the very…
A recent law passed by the French Lower House brings the promise of controversy and the possibility of anti-piracy legislation throughout Europe and the United…