In an industry dominated by corporate sponsorship, discussion regarding music-brand relationships has been a pressing topic of interest. Lately there has been an increase in…
Beyoncé in Versace; Taylor Swift in Kaufman Franco; Pharrell Williams wearing Vivienne Westwood. Musicians and fashion labels are linked far beyond the beats played on…
On September 19th, the Alibaba Group had its Initial Public Offering, the largest in history, on the New York Stock Exchange. Alibaba quickly became the…
Advertising revenue is quickly becoming critical in the music industry. This is in part because general mobile and tablet advertising income currently exceed desktop ad…
Over the past fifty years, the music industry has benefitted from a steady and increasingly lucrative stream of revenue from synchronization licensing deals. Traditionally, the…
True to its tagline, it looks like Samsung is intent on being “The Next Big Thing.” What better way for Samsung to establish itself as…
MIDEM is one of the largest conventions devoted to the state of the music industry. Hosted annually in the southern-coastal city of Cannes, France during…
Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music Dealers. After a brief career in the recorded music business, following…
Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…
Peregrination, defined as travel from one place to another especially on foot, is often associated with a religious experience. Not so the South by…
Nearly two months ago, and after a ten-year hiatus, Brazil witnessed the return of the Rock In Rio Festival. The event, considered the biggest of…