As physical record sales have declined and streaming has become more popular than ever before, we are seeing a big spike in the live music…
Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting…
Summertime is the time of year to unwind under a 95-degree sun. For music fans especially, summertime is about enjoying music festivals. The nostalgia for…
The album is no longer the golden child of the industry. In 2014, recorded music dropped in overall sale value by 11%, deepening its decade…
Over 32 million people in the US attend at least one music festival a year and more often than not travel 600 miles on average…
Records and live performances define the state of the music market. 2014 was special for two things: a consumer preference for accessing a recording with…
Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…
Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…
Nearly two months ago, and after a ten-year hiatus, Brazil witnessed the return of the Rock In Rio Festival. The event, considered the biggest of…
Reminiscent of the evolution and survival of life, the music business transforms and adapts to its environment. Dealing with ever thinning returns, the music industry…
When I first arrived in Chicago in the summer of 2008, I knew it would be a musical experience unlike any other. I was a…