Most brands need to rejuvenate themselves periodically, and this is especially true when their commerce is directed to a younger demographic. Music is a catalyst…
Before celebrity hip-hop mogul and businessman Jay Z came along, WiMP and Tidal hardly made an impact on music streaming. The two services are now…
Beyoncé in Versace; Taylor Swift in Kaufman Franco; Pharrell Williams wearing Vivienne Westwood. Musicians and fashion labels are linked far beyond the beats played on…
The Super Bowl is a TV extravaganza that has a special place in American life. Viewers tune in regardless of the fortunes of their football…