Most brands need to rejuvenate themselves periodically, and this is especially true when their commerce is directed to a younger demographic. Music is a catalyst…
Coca-Cola is taking giant steps in developing countries to harness the loyalty of teenagers to its brand. The company, which has a long history of…
In July of last year, the Coca-Cola Company formalized a partnership with full service licensing company Music Dealers. The deal narrows the gap between artists…