Most brands need to rejuvenate themselves periodically, and this is especially true when their commerce is directed to a younger demographic. Music is a catalyst…
Summertime is the time of year to unwind under a 95-degree sun. For music fans especially, summertime is about enjoying music festivals. The nostalgia for…
In the 1960s and 1970s, the consensus among major artists was to avoid corporate sponsors. The only true sponsor was an artist’s record label. Musicians…