Ariel Hyatt specializes in digital public relations. She has caught the attention of CNN, Wired, Billboard, Hypebot, and the Washington Post with her unique brand…
For more than a year, Twitter has been addressing music. Its 241m monthly users are closer now than ever before to bridging the divide between…
Information is changing the music industry; not only in the ways we consume and discover music, but as well in the ways companies are arming…
On December 12, 2013, Beyoncé released her fifth studio album exclusively on iTunes without any radio promotion, roadside billboards, or viral campaigning. By the end…
Baauer’s “Harlem Shake” was the first single by an unknown artist to enter the Billboard Hot 100 chart at number one. Here we examine how…
Karmin, formed in November 2009, is the platinum-selling pop/hip hop duo of Amy Heidemann and Nick Noonan, two students of Berklee College of Music. The…
MIDEM is one of the largest conventions devoted to the state of the music industry. Hosted annually in the southern-coastal city of Cannes, France during…
As the Internet continues to usher in a new era of artists, rapper-producer duo Macklemore and Ryan Lewis are the latest independent act to enter…
Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…
Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…
Aedhmar Hynes is a world leader in new media communications. As CEO of Text 100, she has won numerous prizes, and most recently the World…
The purpose of this article is to suggest some reasons for the failings of social media, as well as to offer suggestions for its better…
Social media, in all its varieties, is making a big impact on consumer buying habits and becoming a legitimate promotional medium for businesses of every…