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Berklee College of Music

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Posted on01/29/201807/09/2019

Trademark: The Importance of Brand-Artist Protection

In an industry dominated by corporate sponsorship, discussion regarding music-brand relationships has been a pressing topic of interest. Lately there has been an increase in…

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The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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