Berlin-based streaming service SoundCloud has enabled its users to upload, record, promote, and share their original content online since it was founded by Alexander Ljung…
Ariel Hyatt specializes in digital public relations. She has caught the attention of CNN, Wired, Billboard, Hypebot, and the Washington Post with her unique brand…
In the last four months three new streaming platforms were launched: Apple Music, Tidal, and Google Play Music. Others, among them YouTube, Deezer, and Rdio,…
They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought…
Apple unveiled new products as usual, and this year it put out the iWatch and a new iPhone. But its partnership with Irish rockers U2 …
The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable…
For more than a year, Twitter has been addressing music. Its 241m monthly users are closer now than ever before to bridging the divide between…
Information is changing the music industry; not only in the ways we consume and discover music, but as well in the ways companies are arming…
Since being founded in March 2006, no social media outlet has done more to connect artists and fans than Twitter. The 140-character tweets have…
Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…
Creativity and Music on the Internet The Internet’s growth has had a dramatic impact on the music industry. As it became more accessible, services…
Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…